Hootsuite vs Sprout Social: Which Social Media Management Tool is Better for Large Businesses?
Social media management is crucial for businesses of all sizes, but it can be especially challenging for large companies with a massive social media presence. Fortunately, there are several social media management tools available in the market to make this task easier.
Two of the most popular social media management tools among large businesses are Hootsuite and Sprout Social. Both tools offer similar features and functionality, but there are some significant differences between them that will impact which tool is the best choice for your business.
In this blog post, we'll compare Hootsuite and Sprout Social to help you decide which social media management tool is better for your large business.
Pricing
Let's start with pricing, as it's one of the most crucial factors when it comes to choosing a social media management tool.
Hootsuite offers a wide range of pricing plans ranging from $19 to $599 per month. The pricing plans are based on the number of users and social media profiles you wish to manage.
In contrast, Sprout Social's pricing plans are based on the number of features you want. Its pricing plans range from $99 to $249 per user, per month, making it a more expensive option than Hootsuite.
Overall, Hootsuite is the more cost-effective option if you're looking for a social media management tool for a large business.
Features
Both Hootsuite and Sprout Social offer similar features, such as scheduling posts, social media analytics, team collaboration, and post approvals. However, some features differ between them, which may impact which tool is better suited to your business needs.
Hootsuite is known for being a comprehensive social media management tool that includes a wide range of social networks. It supports up to 35 social media platforms, including Twitter, Facebook, Instagram, LinkedIn, and YouTube.
On the other hand, Sprout Social provides a more focused set of features designed for Twitter, Facebook, Instagram, LinkedIn, and Pinterest, making it more suitable for businesses with a smaller social media footprint.
Moreover, Sprout Social offers a more intuitive and easy-to-use interface than Hootsuite, making it ideal for busy large business owners who prefer a clean and straightforward interface.
Customer Support
Finally, let's take a look at customer support. Both Hootsuite and Sprout Social provide excellent customer support, but it depends on the pricing plan you choose.
Hootsuite offers phone support to its Enterprise customers, while its lower-tier plans are limited to email and chat support. In contrast, Sprout Social provides phone, email, and chat support across all its pricing plans, making it a better choice if you require more comprehensive customer support.
Conclusion
In conclusion, both Hootsuite and Sprout Social are excellent social media management tools for large businesses. However, Hootsuite seems to be the better choice for businesses looking for a cost-effective solution that can support a wide range of social media platforms.
On the other hand, Sprout Social's features are more focused on Twitter, Facebook, Instagram, LinkedIn, and Pinterest, and their intuitive interface makes it a better option for businesses with a smaller social media footprint.
So, there you have it – our comparison of Hootsuite vs Sprout Social. Which one will you choose for your large business?